Selling Tips
If you don’t know where you’re going, then you’re sure to get there: Somewhere that you weren’t planning to be. In other words, if you fail to plan, then you are planning to fail.
Raine & Horne Toowoomba has always found that the best outcomes are achieved through a considered approach designed to create maximum buyer interest.
That considered approach can only be achieved through a synergy of efforts – yours and ours – together with lively and strong competition from all interested parties in the auction or private treaty process.
What’s the first step?
The very first step is for you to contact us so that we can inspect your property and give you our considered advice on the very best way to present your property to the marketplace. We can recommend reliable and efficient tradespeople, if necessary, to give your property a competitive advantage over others currently on the market.
We cannot tell you the exact sale price that the property will achieve.
Nobody can do that. However we can advise you of our experience of property values for similar properties and recent sales in your area,
What’s next?
Our next step would be to create a powerful yet cost-efficient marketing campaign. We would also alert our network of registered buyers through the Raine & Horne Group property alert system on the Internet.
Our team of sales professionals meets daily to compare our knowledge and skills about the marketplace, current buyer activity and to make sure no stone is left unturned in the process of achieving the desired outcome. Every appropriate buyer, including investors and developers in our database is alerted about your property listing.
We will then introduce strongly interested buyers to your home individually. Real estate is a people business based on relationships. We look after our clients and our customers.
We may have said it before, but our clients and customers love us and they come back to us again and again. We look after them and work with them on an individual basis.
We treat them with respect – as we would like to be treated. It’s a golden rule about relationships and it’s simple, but it works in everyone’s best interests.
Many times properties will be sold by this stage in the process.
Times have changed and our Internet marketing is a powerful technological and cost-saving tool. We don’t want you to spend even one cent more than is necessary to promote your property – in fact we guarantee that if you work in partnership with us to achieve a sale, you will not waste a cent on unnecessary, low-impact advertising.
How much do I have to spend to market my property?
Some real estate agents will expect you to spend a small fortune on marketing, but we won’t ask you to do that. It’s just not a smart way to do business in this day and age.
It’s harder to spend less and do it well, but with our knowledge of the market in and around Toowoomba and our experience in selling properties using the very latest technology, we know how to create great property advertising that is original, interesting, relevant – and cost-effective.
We won’t ask you for a big budget, but we will need to work closely in partnership with you and carefully plan a marketing campaign that will achieve the successful goal for which we are both aiming.
Together we will aim to expose your home to the widest possible audience of likely buyers in a way that tweaks their interest, and encourages them to take the next step.
Local print media, including carefully designed letter-box drops tap into the local community. Quite often, homes are purchased by neighbours or nearby residents who want a home with more suitable features and benefits but who are committed to staying in the area.
With our long standing relationships with the media we have secured highly competetive advertising rates and we pass the benefit of those cost savings on to our clients. Our high volume of support for all media ensures exposure and editorial opportunities.
When we place our vibrant yellow and black Raine & Horne Toowoomba signage on properties, they capture the interest of hundreds of people passing by. At weekends, with strategically located signage on nearby street corners, that number of people is increased significantly as they find their way to Open Houses.
In addition, if you wish, together we can design larger signage that gives a clear and uncluttered snapshot of your home’s best features.
Raine & Horne Toowoomba also has its own magazine which showcases some of the best available property in the city of Toowoomba and surrounding districts. Next time you are in one of our offices, pick up our magazine and study its style. Many of our regular investors make a bee-line to our door when the latest edition is published because we believe – and they often tell us – it’s one of the best-designed and most effective agents' magazines you will find in the entire region.
The Raine & Horne Toowoomba website and the associated Raine & Horne Group websites are Internet powerhouses, attracting thousands and thousands of individual property viewings each day. We also advertise on a range of additional websites including:
www.realestate.com.au;
www.property.com.au;
www.toowoomba.com; and
www.homehunter.com.au.
Successful real estate advertising harnesses the efficiencies of all these well-tested strategies, as well as the very latest technologies, in a carefully designed marketing campaign that can only be offered by the members of our skilled and professional team.
So, for the record, we’ll say it again. We don’t want you to spend even one cent more than is necessary to promote your property – in fact we guarantee that if you work in partnership with us to achieve a sale, you will not waste a cent on unnecessary, low-impact advertising.
To auction or not to auction?
At Raine & Horne Toowoomba, we are finding increasingly that auctions produce the desired results. Sometimes, even better than the desired results. Your property is promoted in a high profile way, buyers are encouraged to attend on the day and everyone realises that action is necessary on the day if they are to be successful.
At Raine & Horne Toowoomba we recognise that not only is each client unique, but so too are their properties.
We would love to meet with you to begin working with you to achieve the results you desire.
As a partnership, we can determine at that first meeting if we believe holding an auction is the best way forward for your property. At that meeting we will give you our Pre-Listing Information Guide which includes full details of the services we offer, the rate of our commission, more tips about overcoming potential challenges at this time of transition, samples of our style of marketing and the commitments we will make to you.
At a glance our commitments to those who choose to list their properties exclusively with Raine & Horne Toowoomba include:
- Advertising plan designed for the most effective marketing of your property.
- Prominent ‘For Sale’ sign displayed at your home.
- Large colour photographs in our window display.
- Your property will be placed on the Internet within 48 hours of you signing documentation.
- Toowoomba Chronicle advertising (where applicable).
- Conduct Open House inspections to suit your busy schedule.
- Qualify buyers for genuine inspections only.
- Office open 6 days.
- Sales staff available on mobile at all times.
- Regular feedback to keep you informed of any activity relating to your property.
- Feedback after any buyer inspections.
- Regular contact with you – at least once a week.
- Assisting with information on moving.
- Over 100 years’ total experience within the sales team in Toowoomba and surrounding districts.
- Solid teamwork from our experienced sales staff who are highly trained negotiators, working with you to get the best result possible.